not just stocked, selected.
lather, Rinse & Repeat is a bespoke beauty distributor dedicated to curating the finest professional skincare, makeup, haircare, and styling brands. Every partner we represent is thoughtfully hand-selected for exceptional quality, proven performance, and uncompromising integrity.
Our brands — and the products within them — are not simply stocked. They are meticulously chosen to meet the highest standards of artistry, efficacy, and elevated experience.
our non-negotiables
Our non-negotiables guide how we choose our partners, products, and practices, with real accountability behind every commitment.
cruelty-free promise
Test on an influencer if you must. But the brands we trust — and the ingredients inside them — are never tested on animals.
environmental stewardship
Greenwashing doesn’t impress us — real impact does. We partner with brands that prove their sustainability, not just market it.
diversity, equity, & inclusion
Call it controversial if you want… we call it basic decency. Real DEI show up in the choices we make and the brands we stand behind.
ethically sourced
Orangutans shouldn’t lose their forests for anyone’s ingredients. Ethical sourcing protects ecosystems — not margins.
responsible manufacturing
Cheap shortcuts cost someone, somewhere. We only support brands that invest in safe, fair, and responsible labor standards and production.
Measuring a company’s entire social and environmental impact
Getting people, planet, and profit working for each other
Gathering hair for oil spills, soil mulch, & seagrass restoration
our shameless plugs
We’re not officially affiliated with these organizations, but we admire the work they do and believe knowledge is power. Take a look, learn more, and see how we can hold ourselves — and the brands we support — accountable.
Anthony Edge is an award-winning platform artist, world-class hairdresser, and renowned educator. Gloria Edge is a punk-turned-salon-owner and brand storyteller who builds genuine connections through authenticity.
Together, we’re redefining what good haircare looks like.
We built SITCH for one reason: when we couldn’t find high-performance, clean, and sustainable products we believed in, we created them ourselves. No one should have to choose between exceptional results, honest ingredients, and a lighter footprint.
SITCH says no to excessive, useless formulas and plastic waste. Our products are refillable, stylist-approved, and designed to make every hair situation better—whatever the texture or goal.
SITCH is the answer to your hair’s situation. From texture to tone, we consider the small things—because they’re what make a product truly stand out.
High standards, clean formulas: Every product is developed and tested with working stylists behind the chair.
Refill, reuse, repeat: Sustainability isn’t an afterthought—it’s a commitment. If it’s not worth refilling, it’s not worth making.
Diverse, inclusive, owned by us: SITCH is women- and minority-owned, 100% independent, and here to shake up beauty standards for good.
Giving back: 2% of our net income supports causes we believe in, with our impact verified by B Corp—because haircare should create change beyond the salon.
Straight-talking education: No smoke, no mirrors—just expert advice and products that keep hair healthy for the long haul.
Priscilla Valles is the world’s leading extension specialists. A 20-year veteran of the beauty and entertainment industries, she began her career in a salon at 15 and earned her cosmetology license by 17. Having worked at the forefront of early extension techniques, Priscilla brings unmatched expertise shaped by decades of evolving practice. Her signature approach, precise, seamless application of both individual and tape-in extensions, creates results that look effortless, natural, and lush.
Priscilla’s work has taken her around the world for feature films, campaigns, and high-profile productions, and she maintains an A-list roster including Hailey Bieber, Kendall Jenner, Khloé Kardashian, Tate McRae, Alix Earle, Dua Lipa, and Angelina Jolie. A dedicated educator as well as a trailblazing artist, Priscilla remains one of the most sought-after extension experts in the industry today.
Luxury hair extensions should embody performance, longevity, and artistry without compromise. PERLINO is building a category-defining brand in professional extensions by combining celebrity-level quality with scalable e-commerce, education, and transparent practices.
“Priscilla understands that hair isn’t just about beauty; it’s about confidence, identity, and feeling like your best self. For me, hair is my security blanket, but I also love exploring different styles.”
- Khloé Kardashian
The Flore Elise Skin Collection is a versatile system of three high-performance serums designed to adapt to your skin in real time. Each formula may be used alone, layered together, or blended into your favorite face and body care, allowing you to personalize your ritual with precision and ease. Natural ingredients, including Cameroon’s legendary baobab, are expertly combined with leading scientific breakthroughs in skin revitalization to deeply nourish, gently resurface, and restore luminous balance, like never before.
Born from a lifelong devotion to healing, Dr. Linda Amah’s journey into medicine began in Cameroon, where she experienced the power of science guided by compassion. Inspired by her father’s legacy as a physician and the rich healing traditions of Cameroon, she created Flore Elise Skin to advance a new standard of skin health grounded in medical insight.
Based in New York City, Dr. Amah practices medicine and Applied Dermasync Science™, a physician-led, systems-based discipline that analyzes, synchronizes, and amplifies the skin’s biological processes.
Physician-Formulated
Clinically Informed Skincare
Science-Led. Botanically Rooted.
